A WORD FOR YOU
In the WORLD OF WODEN it’s all about the product.
In the process of making sneakers you need to respect the handcraft that are related to the product. More than 100 people are in contact with the product before you open your shoe box, and a WODEN sneak consist of more than 115 different components sourced from different facilities.
For WODEN it is essential that products are made to be more than just another shoe. We aim to push the barrier for how shoes are constructed with attention to how we can ensure to give our sneakers a green footprint.
We are proud to inform you, that we have managed to put attention to 3 essential sustainable elements:
* All our sneakers are made with an average of 10% recycled RUBBER.
* We use organic materials as CORK and FULL GRAIN LEATHER as a replacement for synthetic materials.
* We have incorporated FISH LEATHER, that comes from the North Sea fish industry, in our entire collection.
But most important for our 3 product segments:
WODEN LADY / WODEN BLACK / WODEN WONDER
Fashion comes first, because that’s how you fall in love with our brand.
WODEN are inspired by nature and we do our best to take good care of it.
REDUCE. REUSE. RECYCLE.
Cork are used inside our footwear to improve climate control and comfort. Cork production is generally considered sustainable because the cork tree is not cut down to obtain cork; only the bark is stripped to harvest the cork.
We have been testing the durability when using recycled rubber in our rubber outsoles for a long period and have managed to find a formula, with app.10% recycled rubber in combination with natural gum rubber and synthetic rubber.
The material used in our woden DNA are made of 100% real fish leather. The leather is a waste product coming from the Northern Sea fish industry which has an eco-friendly production where they use water from hot springs to tan the skin. They also use hydroelectricity generated by hydropower of falling water.
FASHION SNEAKERS COMBINED WITH FUNCTIONALITY AND ANATOMY
Our sneakers are made of natural materials such as high quality leather and cork, with outsoles and lasts that are carefully designed to soothe the needs of urban feet.
We believe in products and people.
That’s why our product is created by passionated, free-spirited and skillful people. And that’s why we care for functionality, anatomy and minimalism – spiced up with true WODEN DNA. So whether you are working, walking, running, biking, dining, dancing or shopping – a WODEN sneak is ready for the challenge.
The two founders Carsten Holm and Peter Hildebrandt established WODEN in 2013 because they have a passion for creating quality sneakers with a strong appeal. They wanted to bend the rules and make an old dream come true – the first pure and true Scandinavian Sneaker.
As shoemakers with a strong track record of bringing shoes to the market, they knew that nature and Scandinavian design combined with a sneaker’s DNA and genuine quality at a midmarket price – would be the right platform to bring the WODEN movement to people around the world.
And the rest is history.
Today, WODEN sneakers are sold in more than 600 stores around the world and the demand for our sneaker’s is continuously growing.
The WODEN family is constantly expanding.
Now with WODEN LADY, WODEN BLACK for men and WODEN WONDER for kids.
Get behind the WODEN brand through our videos and get to know us better.